Partnership to bolster Fluke and Megger in UAE

20 April 2010

Haris Al Afaq, a test and measurement distributor in the UAE, has joined forces with UK based City Electrical Factors (CEF), signing the wholesale and electrical manufacturer as a sub-distributor. The partnerships with cover brands such as Fluke and Megger.

Fluke handheld ranges are covered by the agreement
Fluke handheld ranges are covered by the agreement

CEF currently supplies a range of electrical fittings and accessories across the UK market and entered the UAE four years ago with branches in Dubai, Abu Dhabi, Sharjah and Qatar.

On March 29, 2010 two stores were inaugurated in Al Quoz and Al Ghusais Dubai to carry hand-held ranges of Fluke and Megger Test equipment. Role outs are planned to continue throughout other stores.

Arjun Mukerji, director of Haris Al Afaq, said the partnership would strengthen his company’s presence in the GCC for the test and measurement industry.

“With this tie up, CEF will strengthen the branding and sale of Fluke & Megger products in the vast and growing UAE market, the regional stores will facilitate the walk-in business and increase the availability of the product in friendly comfortable settings," said Patrick Morgan, group manager at CEF UAE.

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