Mitsubishi extends reach in Europe

18 May 2009

Mitsubishi Electric has strengthened its presence in Europe with the acquisition of two of its distribution partners, MPL Technology Sp z o.o. and MPL Tech Group Sp z o.o. The Japanese technology giant says the acquisitions are part of its ongoing strategy to double its share of the European industrial automation market.

Noriaki Himi, product marketing director at Mitsubishi Electric’s Factory Automation European Business Group, explains that under the new arrangements the Polish automation business will benefit with the influx of core support, including direct access to product experts and designers.

‘With this friendly acquisition of our long-term partners, we will be able to combine the expertise and experience and strengthen our local support. Our customers will benefit from an enhanced, quality service that assures a prompt and fast response to all automation issues.’

In September 2006 Mitsubishi Electric Automation strengthened its presence in Northern Europe, Scandinavia and the Baltic States with the purchase of 15 per cent of long-term partner Beijers Electronics Automation. And in May 2007 Mitsubishi Electric purchased its Italian drives partner Tre Diamanti (formerly part of SCS) and established a new Factory Automation (FA) Center in the Czech Republic.

Mitsubishi Electric says Europe is one of the most vital trading regions in the world, pinpointing the eastward expansion of the EU (European Union) as a driver that will fuel economic growth.

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