ABB launches campaign to accelerate global sustainability

20 November 2023

ABB has launched a new global sustainability initiative, showcasing the power of technology and expertise to accelerate sustainability while enhancing productivity.

ABB’s Real Progress campaign is designed to be a rallying call to customers, partners and suppliers, inspiring them to harness technology leadership and the solutions that exist today to amplify their own impact across process industries such as mining, metals, and pulp and paper.

The decarbonisation challenge unites the mining, pulp, paper and metals industries with leadership teams striving to meet increasing market demand with a more rapid increase in energy and resource efficiency to reach their committed sustainability targets such as more carbon-neutral operations. There is a growing recognition across all industry sectors that automation, electrification and digitalisation are essential components of their journey towards meeting climate targets set out by businesses, legislation, governments and international agreements over the next 25 years and beyond.

“The journey toward sustainability isn't a gradual progression; it's a bold transformation. The actions and decisions we take today, together with every innovation we embrace, are powerful steps towards a sustainable future, and we're unapologetically leading the charge,” said Joachim Braun, Division President, ABB Process Industries. “Every day, ABB is working side by side with customers in their mines, their mills and their plants, to provide complete technology solutions with automation, electrification and digitalisation to reduce emissions and energy use. Together with our network of partners, we are proud of driving real progress in sustainability, but we know that more can and must be done. We’re part of the journey and commit to making real progress always.”

“Sustainability isn't an option; it’s an imperative for every business leader in our rapidly evolving world. To thrive and create a better future, we must embrace sustainability at the core of our operations,” said Rohit Sharma, Global HSE and Sustainability Manager, ABB Process Industries. “It’s not only about being responsible but also about staying competitive and resilient in an ever-changing global landscape. Our commitment to sustainability today will define our success and impact generations to come.”


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