ABB pushes ‘10 reasons’ campaign

01 February 2008

ABB Limited has taken the next step in its campaign to educate UK companies about the benefits of adopting robotic technology with the launch of its 10 good reasons to invest in robotics brochure.

ABB pushes 10 reasons
ABB pushes 10 reasons

Supported by case studies, each of the 10 points explains how embracing robotic technology has helped UK and overseas companies to enjoy improvements such as increased output, improved product quality and flexibility. UK examples include Cornish badgemaker Characteristix, which has doubled manufacturing performance with a robot-based manufacturing cell and is now beating off competition from its Far East rivals. The brochure also contains hyperlinks to other useful sources of information, including the different robot options available for specific applications.

The launch of the 10 reasons marks part of ABB’s campaign to encourage the UK’s small to medium enterprises (SME) to embrace robotic technology and promote the wider benefits that the technology can bring.

‘Small and medium SMEs often believe that robots are only suitable for highly sophisticated production lines,’ says Martin Walder, managing director for ABB UK’s robotics division. ‘This, plus the common misconception that robots are expensive and complex to use, is preventing many companies from realising the massive benefits that using robots can bring.’

‘By educating the UK’s manufacturers and SMEs, we hope to de-mystify robot technology and prove to British businesses that robots have a key role to play in helping them to stay one step ahead of their global competitors.’

For your copy of 10 good reasons to invest in robotics brochure please email quoting the reference ‘10 good reasons’ or visit the ABB website.

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