Mitsubishi aims to double European market share

12 June 2007

Mitsubishi Electric has pressed on into the European Industrial Automation market with the acquisition of Tre Diamanti.

The purchase of the recently re-branded distribution arm of Italian drives specialist SCS is part of Mitsubishi’s plan to double its share of the European Industrial Automation market.

Tre Diamanti, Mitsubishi’s largest drives distributor, has an inverter turnover of €11 million (approximately £7.4 million) and is tipped for greater growth following the take-over.

Mitsubishi has served the Italian market through SCS for over 20 years.

Gualtiero Seva, Factory Automation division manager at Mitsubishi’s Italian branch, suggests that the general automation business will benefit with the influx of core product experts.

He said: “With this friendly acquisition of our long term partner, we will be able to combine the expertise and experience of their drives engineers with our specialists in PLCs, HMIs, Robots and Electromechanical systems.”

In September 2006, Mitsubishi made a move to strengthen its presence in Northern Europe, Scandinavia and the Baltic States with the purchase of 15 percent of its long-term partner Beijers Electronics Automation for SEK 45 million (approximately €4.8 million or £3.2 million).

Simultaneously it opened new Factory Automation (FA) Centres in the Czech Republic and Poland.

Steve Jones, vice-president of Mitsubishi Factory Automation in Europe, concluded: “Mitsubishi Electric has been actively building its Automation business across Europe for a year or more. With these latest actions we are cementing our commitment to the European market and plan to be one of the leading suppliers of hi-tech quality Automation Products for long in to the foreseeable future.”

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