DataMouse price cuts

24 November 2006

Absolute Vision Ltd has reduced the price of its handheld Data Matrix reader in a bid to drive sales through its new website.

DataMouse Pro has seen a reduction of £700 and is now priced at £795. The company claims this has been made possible as a result of lower production costs and the company’s ability to market internationally.

Richard Laight, business development manager, said: “We took a strategic decision to bring our pricing structure in the United States and Europe in line with the UK price; and at the same time we have managed to reduce manufacturing costs and we want to pass these benefits onto the consumer.”

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