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Technical channel network for drives and motors launched

28 January 2014

ABB has announced the amalgamation of its UK variable-speed drives and electric motors networks into a single brand identity, to create a new technical advice, delivery, life cycle services offering.

The former ABB Drives Alliance and ABB Motor Service Partner networks will become part of the Authorised Value Provider programme, a global initiative that will, eventually, encompass more third-party companies selling other products from the ABB portfolio. 

The Authorised Value Provider network will offer technical expertise, product and service availability under a single, recognisable, local branch structure. It extends across the entire life cycle of both products by providing services such as energy and productivity appraisals, installation, start-up and preventive maintenance.   

Time and cost pressures on in-house engineering teams are forcing an increasing number of manufacturing companies to look outside for help when installing, commissioning and maintaining specialist equipment like drives and motors. Neil Ritchie, local business unit manager for ABB’s drives and controls business, explained: “Industry is evolving at a fast pace and the demands of customers are changing quicker than ever. The Authorised Value Provider programme marks the growth of the already successful ABB channel network into a bigger, better, stronger one; a network that is designed to meet the rapidly changing requirements of global business by providing consistent access to ABB products and services.” 

ABB has identified several reasons why its network needs to evolve and these include greater customer demand for outsourcing, increased interest in packaged solutions, widening legislations, regulations and directives, expanding array of engineering tools, advanced product technology and a broader range of life cycle services.

“The network is a new brand policy, streamlining the use of the ABB logo for our channels to market, creating value for them and for our customers. Wherever customers see the symbol, they have the confidence in the ABB brand that sets clear standards for quality and service,” said Ian Allan, local business unit manager for ABB’s low voltage electric motors. “For drives and motors this delivers an assurance that a local supplier is capable of providing the products and services competently, consistently and professionally.”

Companies joining the network need to have a viable business that has been involved with motor driven systems for some time. The company then needs to invest in dedicated internal engineers, sales personnel and service engineers; have suitable premises with a training facility and workshop; and agree stock levels and a joint business plan. They then complete a series of training courses and exams and are given direct access to ABB engineers with knowledge in different areas. This training ensures that the high quality of technical support and product back-up, required by ABB customers, is consistent throughout Authorised Value Provider operations. 

The drives and motors networks are joined by the robotic automation business, making a total of 23 individual companies initially forming the Authorised Value Provider network in the UK.

Ian Allan adds: “The launch of the Authorised Value Provider brand signifies the evolution of the existing partner networks into a single standardised network that is altogether stronger; giving customers a consistent level of support and service regardless of where in the world they deal with a provider. This will particularly benefit OEMs and exporters who will have access to a recognised network for sales, support and services delivered in a professional and consistent manner.”


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