Parker and Brammer announce strategic fluid power partnership
21 October 2010
Parker Hannifin and Brammer have signed a strategic pan-European partnership agreement, which is designed to extend the level of support and product availability that both companies offer to customers throughout the fluid power sector.
Initially covering 15 countries and targeting growth in key MRO markets, the new agreement will provide guaranteed supply of Parker pneumatic, hydraulic, filtration and instrumentation components and systems to key accounts and end users, in industries including manufacturing, process, transport, construction and logistics.
Charly Saulnier, President Europe, the Middle East and Africa for Parker Hannifin, said: “This new partnership is an exciting development for both companies, bringing together two of Europe’s strongest industrial brands, which naturally complement each other. The partnership will enable us to benefit from Brammer’s international expertise in commodity management for multi-national companies, while giving Brammer fast access to our extensive portfolio of fluid power technologies. For our customers in the MRO sector this will result in even higher levels of service and support, and will enhance our ability to help them increase the productivity, efficiency and profitability of their business operations.
“The partnership with Brammer in Europe represents an important element in our long term strategy to make Parker products available rapidly and at competitive cost to every customer, no matter where they are located or in which market they operate. It also adds a new dimension to our long established distribution network, complementing the services provided by our existing distributor partners, while allowing us to reach customers that may not previously have had ready access to Parker technology”.
Group Chief Executive of Brammer, Ian Fraser, adds, “The Brammer organisation is growing fast throughout Europe and we’re delighted to be partnering with Parker. There is a natural synergy between our two companies in the MRO sector, with Parker’s extensive product portfolio being complemented by our specialised knowledge of distribution on a pan-European scale. Together, we have the ability both to deliver an exceptional range of advanced fluid power technologies, backed by fast and efficient local, national and international product supply and technical service facilities, and to give customers crucial ongoing support as the European economy begins to return to growth”.
The new partnership agreement covers The UK, Ireland, Germany, France, Italy, Spain, Portugal, Belgium, The Netherlands, Austria, Switzerland, Poland, Hungary, Slovakia, and the Czech Republic.
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