ABB in top spot for robot sales
25 May 2010
ABB claims figures from the British Automation and Robotics Society (BARA) have placed it as the leading UK supplier of new robots. The results show ABB has captured more than 30 per cent of the UK market for industrial robots in the first three months of 2010.
Nigel Platt, ABB’s UK sales and marketing manager for robotics
Nigel Platt, ABB’s UK sales and marketing manager for robotics, predicted another year of “significant growth and said: “If we take into account our automotive business this year then our market share jumps to 50%".
Platt attributes the success to three key strategic developments in the business: a focused channel partner network; investment in training; and a large service organisation in the UK.
ABB’s channel partners comprise system integrators and a smaller number of OEM machine builders.
The pharmaceutical industry is a target market with ABB pinpointing the demand for packaging machinery.
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